Registration Landing

Step 01 — Find Your Role

Choose your role within the supply chain.

Each role below routes you directly to the right registration form. Where applicable, you’ll be asked to qualify for entry. (EXHIBITORS: Click here to register your booth staff)

Group 01

Consumer Facing OutletRetailers & Foodservice operators typically are B2C (Business-to-Consumer) companies, whereby their primary revenue is derived from selling fresh or value-added produce directly to end users.

Apply to qualify for entry

Retailer Foodservice Operator

Group 02

Produce Seller &/or IntermediaryThe high-volume fresh fruit & vegetable producers & interconnected supply-chain intermediaries that sell directly or indirectly to retailers & foodservice operators.

Produce Seller Produce Distributor Broadliner / Foodservice Distributor Terminal Market Wholesaler

Group 03

Allied or Adjacent Supplier &/or Service Provider

Non-Produce Seller Transportation &/or Logistics Supply-Chain Products &/or Services

Group 04

Trade Groups or Government

Government & Trade Organizations Association or Commodity Board

Group 05

Education or Media

Apply to qualify for entry

EducationInvited Faculty / Students Trade & Consumer Editorial OnlyEditorial

Plan Your Visit

Additional Resources You’ll Need.

Hotel, program details, important policies, and access to help.

Hotel Reservations

The New York Produce Show is working exclusively with Connections Housing to assist with hotel room reservations. To take advantage of available discounted room block rates at select hotels, simply click here to begin the room reservation process.

Exhibitors

Your exhibitor coordinator received custom credentials to register your booth personnel via a different portal. For help, please contact (212) 426-2218 or
help@nyproduceshow.com

Live Help Desk

Mon–Fri, 8:30 a.m.–5:00 p.m. ET · help@nyproduceshow.com
(212) 426-2218

NY Produce Show Foundational Excellence Global Trade Symposium Foodservice Forum Holidays in NYC

Age Restrictions

The New York Produce Show is a business-to-business trade event. For safety reasons, no one under the age of 18 will be admitted to the tradeshow floor during booth set-up or during the exposition. A registration badge is required to enter networking sessions, educational programs, and the exposition.

Cancellation Policy

The following cancellation and refund policy applies for all PAID registrations.

Before or on October 15, 2026: Cancellations Permitted — 100% Refund Provided.

After October 15, 2026: No Cancellations Permitted, No Exceptions. However, registrations can be exchanged with other people within the same company — see Substitution Policy below.

Cancellations must be done in writing by emailinghelp@nyproduceshow.com.We will refund or credit your account if the cancellation is on or before October 15, 2026; all cancellations will be confirmed via email.

Substitution Policy

To transfer your registration to someone else within your company, emailhelp@nyproduceshow.comwith the following:

Your confirmation number (from your confirmation email)
The name of the person from your company who is taking your place
That person's title and email
If located at a different office, please include that as well

Badge Replacement Policy

There will be a charge of $100 (US) to replace a badge that is lost, stolen, or forgotten.

“Suitcasing” Policy

Individuals representing non-exhibiting or sponsoring companies are prohibited from soliciting sales or sales leads on the exposition floor.

Email Policy

The New York Produce Show operates according to a strict opt-out basis for attendee lists and communications. Registrant(s) agree to receive event related communications such as registration confirmations, program announcements, schedule updates, etc. To opt out of communications from New York Produce Show affiliates, please email: help@nyproduceshow.com.

Use of Recordings

The New York Produce Show (NYPS) may take photos, video, and audio recordings throughout the conference. These recordings are the property of the NYPS and may be distributed on the NYPS or related websites, newsletters, promotional materials, social media outlets, or other communication channels.

Code of Conduct

The New York Produce Show (NYPS) is committed to providing a safe and welcoming experience for all participants, regardless of race, ethnicity, disability, religion, political affiliation, gender, gender identity or expression, sexual orientation, and any other distinguishing characteristic. We do not tolerate discrimination, intolerance, harassment, aggression, or ill will of any kind at any NYPS event, either in person or via electronic media. Anyone engaged in unacceptable behavior is subject to expulsion from the event, at NYPS’ sole discretion, without refund.